Posts filed under: Instagram

What Social Media Channel Should I Use | Back to Basics Part 1

Whenever I do speaking or training events, I always get the question, “I’m a {insert profession here}, what social media channel is best for me?”.  You may think the answer...

Social Media Metrics That Matter

FACEBOOK + INSTAGRAM | METRICS THAT MATTER Odds are your social media team can rattle off the number of likes, shares and other basics off the top of their noggins....

Facebook + Instagram | Advertising & Analytics Power Combo

As time goes on, whenever I do a training or speak at a conference, more and more hands go up when I ask who is advertising on Facebook. I love...

10 Steps to a Successful Social Media Rebrand

Is your social media brand on point? Preparing to unveil a business rebrand is an exciting time! It can also come along with some stress, making sure that we cover...

How’s that Hashtag Serving You?

A while back I did a blog called “Haphazard Hashtaggery” intended to address our habit of hashtag desperation over research and relevance. Since social media is always changing, and hashtags...

Is Your Social Media Service Actually Serving You?

It’s common for businesses both small and large to pay for a service that supports posting content to their social media channels. Especially for the small business owner, it certainly...

How do I Know if Social Media is Working?

In a recent study by Social Media Examiner, they learned that 40% of online marketers did not know if their efforts were working or not. According to eMarketer, measuring ROI is...

Annoying or Appealing? 5 Ways Brands Get Unfollowed on Social Media

Too many businesses come out of the gate on social media with no plan of attack. It’s a completely normal response, as even many Fortune 500 companies admit to shooting...

Haphazard Hashtaggery

Hashtag madness is everywhere! Some posts you can barely read because they are full of pound signs and blue hyperlinked words that make your head spin. On Instagram, smart posters...