Posts filed under: Advertising

Facebook Advertising Back to Basics | Don’t Boost That Post! (yet)

There are a few schools of thought out there when it comes to Facebook post boosting. (Which is, putting some advertising spend on a post to increase exposure and engagement,...

Facebook + Instagram | Advertising & Analytics Power Combo

As time goes on, whenever I do a training or speak at a conference, more and more hands go up when I ask who is advertising on Facebook. I love...

3 Steps to Facebook Ad Approval

Are you fed up with seeing messages like this when you try to boost a Facebook post? “Your ad may not run due to too much text” – even when...

Facebook Freak Out – Retain Your Algorithm Relevance

You may be hearing in the news and online all the hype that… “Facebook for Business is Dead!” Yes, the algorithm is changing, yet again. But let’s take a deep...

5 ROI Questions to Ask Before Challenging Social Media

Please. If that grocery separator at Mariano’s with your face on it landed you a sale, I want to hear about it. And exactly how you knew it did. Truly,...

Facebook Messenger Ads: Invasive or Innovative?

The world of digital marketing seems to change every single day, Facebook Messenger ads are here. Often, as business owners, we are delighted by the new targeted advertising features made...