Posts filed under: Facebook

Facebook Advertising Back to Basics | Don’t Boost That Post! (yet)

There are a few schools of thought out there when it comes to Facebook post boosting. (Which is, putting some advertising spend on a post to increase exposure and engagement,...

3 Steps to a Proper Social Media Setup | Back To Basics Part II

If you were getting ready to sell your home, you would take several steps to make sure you get the best response to your efforts. For example, cleaning up extraneous...

What Social Media Channel Should I Use | Back to Basics Part 1

Whenever I do speaking or training events, I always get the question, “I’m a {insert profession here}, what social media channel is best for me?”.  You may think the answer...

Social Media Metrics That Matter

FACEBOOK + INSTAGRAM | METRICS THAT MATTER Odds are your social media team can rattle off the number of likes, shares and other basics off the top of their noggins....

Facebook + Instagram | Advertising & Analytics Power Combo

As time goes on, whenever I do a training or speak at a conference, more and more hands go up when I ask who is advertising on Facebook. I love...

10 Steps to a Successful Social Media Rebrand

Is your social media brand on point? Preparing to unveil a business rebrand is an exciting time! It can also come along with some stress, making sure that we cover...

3 Steps to Facebook Ad Approval

Are you fed up with seeing messages like this when you try to boost a Facebook post? “Your ad may not run due to too much text” – even when...

5 Steps to Kick-Off Facebook Live with Confidence

As you may have heard, social media algorithms LOVE video. The problem? Not all humans love video. In fact, most humans cringe at the idea of sitting solo, staring at...

5 Sources of Content You’ve Already Got

I hear all the time “what if I don’t have any content?” People get overwhelmed thinking about all the things they need to create to establish a content strategy to create...

Is Your Social Media Service Actually Serving You?

It’s common for businesses both small and large to pay for a service that supports posting content to their social media channels. Especially for the small business owner, it certainly...
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