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The Social Media Menu

Resources with a Unique Perspective

How do I Know if Social Media is Working?

In a recent study by Social Media Examiner, they learned that 40% of online marketers did not know if their efforts were working or not. According to eMarketer, measuring ROI is...

5 Steps to a Successful Social Media Strategy

Have you ever ordered a piece of ‘assembly required’ furniture, glanced at the cryptic instructions, put them down in frustration and tried to figure it out on your own, because,...

Facebook Freak Out – Retain Your Algorithm Relevance

You may be hearing in the news and online all the hype that… “Facebook for Business is Dead!” Yes, the algorithm is changing, yet again. But let’s take a deep...

3 LinkedIn Tips for Timid Recommendation Requesters

For some, asking for LinkedIn recommendations is as easy as saying hello. For others, it crosses over into the discomfort zone. But as we often hear, if you’re not uncomfortable,...

The Best Time to Post on Social Media? Ask the numbers, not an “expert”.

Imagine if everyone who read (and wrote) those “Best Times to Post on Social Media” blogs actually followed those rules? It would kind of be like everyone trying to get...

5 ROI Questions to Ask Before Challenging Social Media

Please. If that grocery separator at Mariano’s with your face on it landed you a sale, I want to hear about it. And exactly how you knew it did. Truly,...