Blog

The Social Media Menu

Resources with a Unique Perspective

What Social Media Channel Should I Use | Back to Basics Part 1

Whenever I do speaking or training events, I always get the question, “I’m a {insert profession here}, what social media channel is best for me?”.  You may think the answer...

Social Media Metrics That Matter

FACEBOOK + INSTAGRAM | METRICS THAT MATTER Odds are your social media team can rattle off the number of likes, shares and other basics off the top of their noggins....

Facebook + Instagram | Advertising & Analytics Power Combo

As time goes on, whenever I do a training or speak at a conference, more and more hands go up when I ask who is advertising on Facebook. I love...

10 Steps to a Successful Social Media Rebrand

Is your social media brand on point? Preparing to unveil a business rebrand is an exciting time! It can also come along with some stress, making sure that we cover...

Easy to Use Video Tools to up Your Social Media Game

But I’m not a techy/creative type, how do I keep up?! Feeling overwhelmed by the prospect of video? I hear it all the time. Social media can be pretty intimidating...

How’s that Hashtag Serving You?

A while back I did a blog called “Haphazard Hashtaggery” intended to address our habit of hashtag desperation over research and relevance. Since social media is always changing, and hashtags...