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The Social Media Menu

Resources with a Unique Perspective

Don’t Boost that Facebook Post! Advertising Back to Basics

There are a few schools of thought out there when it comes to Facebook post boosting. (Which is, putting some advertising spend on a post to increase exposure and engagement,...

3 Steps to a Proper Social Media Setup | Back To Basics Part II

If you were getting ready to sell your home, you would take several steps to make sure you get the best response to your efforts. For example, cleaning up extraneous...

What Social Media Channel Should I Use | Back to Basics Part 1

Whenever I do speaking or training events, I always get the question, “I’m a {insert profession here}, what social media channel is best for me?”.  You may think the answer...

Social Media Metrics That Matter

FACEBOOK + INSTAGRAM | METRICS THAT MATTER Odds are your social media team can rattle off the number of likes, shares and other basics off the top of their noggins....

Facebook + Instagram | Advertising & Analytics Power Combo

As time goes on, whenever I do a training or speak at a conference, more and more hands go up when I ask who is advertising on Facebook. I love...

10 Steps to a Successful Social Media Rebrand

Is your social media brand on point? Preparing to unveil a business rebrand is an exciting time! It can also come along with some stress, making sure that we cover...