Have you ever asked a friend, family member, or associate to share your social media posts to help you grow your brand awareness or cause?  And then, they refuse! What...

How would you rank your LinkedIn game? Are you out there building relationships and keeping up with new connections? Or, has it been a while? Perhaps you’d like to get...

There are a few schools of thought out there when it comes to Facebook post boosting. (Which is, putting some advertising spend on a post to increase exposure and engagement,...

If you were getting ready to sell your home, you would take several steps to make sure you get the best response to your efforts. For example, cleaning up extraneous...

Whenever I do speaking or training events, I always get the question, “I’m a {insert profession here}, what social media channel is best for me?”.  You may think the answer...

FACEBOOK + INSTAGRAM | METRICS THAT MATTER Odds are your social media team can rattle off the number of likes, shares and other basics off the top of their noggins....

As time goes on, whenever I do a training or speak at a conference, more and more hands go up when I ask who is advertising on Facebook. I love...

Is your social media brand on point? Preparing to unveil a business rebrand is an exciting time! It can also come along with some stress, making sure that we cover...

But I’m not a techy/creative type, how do I keep up?! Feeling overwhelmed by the prospect of video? I hear it all the time. Social media can be pretty intimidating...

A while back I did a blog called “Haphazard Hashtaggery” intended to address our habit of hashtag desperation over research and relevance. Since social media is always changing, and hashtags...