All posts by: suekoch

Whenever I do speaking or training events, I always get the question, “I’m a {insert profession here}, what social media channel is best for me?”.  You may think the answer...
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FACEBOOK + INSTAGRAM | METRICS THAT MATTER Odds are your social media team can rattle off the number of likes, shares and other basics off the top of their noggins....
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As time goes on, whenever I do a training or speak at a conference, more and more hands go up when I ask who is advertising on Facebook. I love...
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Is your social media brand on point? Preparing to unveil a business rebrand is an exciting time! It can also come along with some stress, making sure that we cover...
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But I’m not a techy/creative type, how do I keep up?! Feeling overwhelmed by the prospect of video? I hear it all the time. Social media can be pretty intimidating...
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A while back I did a blog called “Haphazard Hashtaggery” intended to address our habit of hashtag desperation over research and relevance. Since social media is always changing, and hashtags...
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Are you fed up with seeing messages like this when you try to boost a Facebook post? “Your ad may not run due to too much text” – even when...
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Today I welcome my fabulous friend and business partner, Marie Hale, founder of AtRevenue, as she discusses why words aren’t always our best communication tools… First, I believe we need...
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When someone visits your LinkedIn profile, are they compelled to read on? To connect with you? To reach out and start a conversation? The first thing a visitor sees is...
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As you may have heard, social media algorithms LOVE video. The problem? Not all humans love video. In fact, most humans cringe at the idea of sitting solo, staring at...
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