“Can’t” has never been a word in Sue’s vocabulary. Energetic and tenacious, Sue has always understood that the way to reach goals is to work hard and learn fast. As a young girl she independently studied dance and spent many hours in the basement of her family home honing her technique. This would lead her first to compete as a ballroom dancer and work as a fitness instructor and healthy living advocate through fun and dance.
After graduating from college with a B.A. degree in Information Systems and Financial Accounting, Sue started working her way up the corporate ladder. Her attention to detail, organizational skills and creative thinking elevated her from analyst to senior consultant for large clients in the Finance space. While she enjoyed helping her clients achieve success with technology-based business solutions, Sue was looking for a new challenge. She soon found it in the adventurous role of Project Director at the first legal digital music service start-up.
Becoming an expert at start-ups, Sue took on the role of Vice President of Operations at a real estate SAAS software company. Here, Sue furthered her skills in strategic development, customer service, analytics and operational management. She was promoted to an executive role as Senior Vice President of Operations on a path to COO. Many people would see this as the final hallmark of success…but Sue is not most people.
Leveraging her diverse background, experiences and challenges, Sue embarked on an entrepreneurial adventure, to fulfill her dream of owning her own consulting firm. Sadly, the economy bottomed out shortly after.
With her nest egg rapidly disappearing, Sue needed to find a creative way to kick off her new consulting practice and attract clients and with a $0 marketing budget – social media was her inspired choice. Sue became a pioneer in leveraging social media for lead generation. And others noticed.
As her digital presence evolved and she learned the ropes, colleagues and competitors alike wanted to emulate her success. Now, Sue’s passion and energy is focused on sharing her recipe for social media success through speaking, coaching and training.
