You may have received an email about LinkedIn adding some new features rolling out over time. Before letting out a big sigh, eye roll and lamenting that “… here we go with more “Facebooky” LinkedIn posts”, let’s consider the great benefits these changes could have for eager LinkedIn users.
Multiple Images: The idea here is not that you can now show a separate picture of your morning coffee AND the amazing skillet you ate along side of it, but perhaps you choose to showcase a series of new products you are launching. A headshot and tag line for each speaker you have lined up at your next event. Thumbnails for steps 1 through 4 on your latest technology tutorial video series. Speaking of video…
Native Video: May we see an uptick of dog and cute kid videos on LinkedIn due to this? Perhaps. Please, unless your business is in the pet industry or child care, do try to resist. But, this could become an exceptional platform for tutorials, product launches, release announcements, sharing speaker segments, key insights and milestone moments at conferences and trade shows. Native video could be quite a pivotal business model shift for Microsoft as they try to compete with video powerhouses YouTube and Facebook. Just a few years ago Facebook made the change to native video, creating a major algorithm impact and more than doubling it’s daily upload of streams from April to November of 2014. This will also provide for more statistical data to help inform your online strategy.
Article Drafts: This is a great option for people working in teams or who have a support person writing on their behalf. I have several clients who are just getting started blogging and hesitate to write on their own until we are in session. This is a smart opportunity to maximize our in-session time by sending me a draft they are working on for review, and using our time for more powerful education & strategy. For people with staff or copywriting support, this feature can facilitate an approval process before publishing.
Turning off Commenting: While you currently can enable or disable comments on an article, LinkedIn will allow you to do the same for individual posts. Of course, the primary goal of social media is engagement. We want comments, feedback and to respond in kind. However, an individual or a business may have a reason to disable commenting. As well, it only takes one “troll” to turn a civil debate into a fierce playground battle. Consider blocking those people before turning off comments completely. This may be a more appropriate feature for those LinkedIn Influencers who may have 1000s of comments to field and are more likely to turn tangential, especially if they are presenting a controversial topic.
What do you think of these new features? While many are already making the Facebook comparison, I see this as an impactful benefit for those who plan a strategic implementation for these functions, but shudder at the idea of using Facebook or Twitter.
LinkedIn remains the most professional of social platforms. This gives those dedicated users the option to do things that were once limited to Facebook and Twitter, where they may prefer NOT to be, like going live at events or creating a relevant photo album to complement strong content delivery.
And remember, you can always unfollow those folks who don’t play by the LinkedIn standard!